Re-creating the way organisations thinkĬrucially, the Blue Ocean strategy is based on the view that industry structures and market boundaries aren’t really fixed, or even necessarily in existence in the first place. In this way, it makes the threat of competition irrelevant and allows the successful organisation to provide something new and market-ready to interested customers. Instead, it guides organisations to leave the competition behind and go out to create new markets of their own working out what customers REALLY want, and then being the first to provide it in an uncontested space. The strategy encourages businesses to stop looking for ways to compete in a crowded market place. The Blue Ocean strategy describes how organisations can pursue routes of product (or service) differentiation and lower costs at the same time – to create new market spaces and generate demand. Today, we are going to look at the Blue Ocean Strategy and a Strategy Canvas Blue Ocean Strategy Urn:oclc:872622417 Republisher_date 20180731124642 Republisher_operator Republisher_time 649 Scandate 20180730225615 Scanner Scanningcenter hongkong Top_six true Tts_version v1.Welcome to the second in our latest series of articles on Strategic Thinking. Urn:lcp:blueoceanstrateg00kimw:epub:9cfdcc73-01af-414f-ba67-b727ce7c3562 Extramarc University of Illinois Urbana-Champaign (PZ) Foldoutcount 0 Identifier blueoceanstrateg00kimw Identifier-ark ark:/13960/t1bk5c56m Invoice 1213 Isbn 9781591396192ġ591396190 Lccn 2004020857 Ocr ABBYY FineReader 11.0 (Extended OCR) Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.16 Openlibrary OL17149535M Openlibrary_edition Access-restricted-item true Addeddate 15:10:01 Bookplateleaf 0004 Boxid IA1294711 Boxid_2 CH121018 City Boston, Mass.
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